THROUGH Insights that matter
Mixed methods and techniques
Qualitative, UX ‘lite’ and user centred research - activities; depths; focus groups; UX and experience sessions; street; ethnography; online boards; innovation communities; co-creation; workshops; pre and post tasks; stakeholder ‘reality checks’. get human can bring in specialists where needed (e.g. behavioural scientists and semioticians). We can work flexibly - including ‘clientside’ placement, or as expert moderators (if you prefer to take on analysis and reporting yourselves).
Attentive observation, deep listening and astute questioning is always at the heart of the fieldwork process.
Quantitative research and data analytics management – if you need to transition from get human’s qual and UX into a quant or analytics phase we can recommend specialist partners and input into the process.
The right humans
A network of best in class recruitment partners and thorough sample designs that go that extra mile. In addition to typical requirements, we can help provide inspiration with a focus on ‘experts, extremes and earlies’ - collaboration from category and trends experts, extreme users and early adopters.
Analysis and deliverables with impact
Techniques, activities and frameworks for fieldwork and analysis in our specialist areas.
Deliverables from traditional video rich reports and debriefs to working sessions, microsites, mini-documentaries, infographics, insight casts or just toplines… From detailed to succinct. Whatever you need, humanly told.